Analytics

Access: owners and managers.

Click Analytics in the sidebar.

Analytics page

Period selector

Choose the analysis window: 24h, 7 days, 30 days, 365 days.

The period is rolling: “30 days” = the last 30 days from today, not the calendar month. Each change recalculates every indicator and chart.

Year-over-year comparison

Each indicator shows the change against the previous period of the same length.

Example with a 30-day period selected on April 20:

Current period: March 22 to April 20
Previous period: February 19 to March 21 (the 30 days just before)

The previous period always ends the day before the start of the current period.

Revenue evolution chart

Curve of confirmed revenue over the period, with lost revenue overlaid.

Automatic granularity:

Period of 90 days or less: one bar per day
Period over 90 days: one bar per month

Volume chart

Stacked bars of the number of bookings by status over the period.

Breakdown by criterion

Break down revenue and volume by:

Room type: revenue per category
Rate plan: revenue per applied rate
Nationality: revenue by country of origin
Length of stay: 1 night, 2, 3, 4, 5, 6, 7+ nights
Booking window: 0, 1-3, 4-7, 7-14, 15-30, 30+ days before arrival
Travel purpose: business, leisure, other
Best-selling services: ranked by revenue
Best-selling options: ranked by revenue

Detailed indicators

All indicators only count confirmed bookings (unless stated otherwise).

Confirmed revenue

Sum of the gross amounts (incl. tax) of all confirmed bookings over the period.

Collected

Sum of the payments actually recorded on confirmed bookings.

Lost revenue

Sum of the gross amounts of canceled + refused + expired bookings over the period. The breakdown by reason (canceled, refused, expired) is shown separately.

Average booking value

Confirmed revenue / number of confirmed bookings

Revenue per night

Confirmed revenue / total number of nights sold

Quote conversion rate

Confirmed bookings / (confirmed + canceled + refused + expired)

Only counts bookings that have reached a terminal status. Requests still in progress (to process, awaiting response) are not counted.

Occupancy rate

Nights sold via Hestia / (number of Apaleo rooms x days in the period)

The room stock comes from Apaleo. The numerator only counts the nights of confirmed bookings made through Hestia.

RevPAR (Revenue Per Available Room)

Confirmed revenue / (number of Apaleo rooms x days in the period)

Rounded to 2 decimals.

Average length of stay

Average number of nights per confirmed booking.

Average booking window

Average number of days between the request creation date and the arrival date.

Average group size

Average number of travelers (adults + children) per booking.

Service adoption rate

Percentage of confirmed bookings including at least one service.

Service revenue / total revenue x 100

Option adoption rate

Percentage of confirmed bookings including at least one option.

Option revenue / total revenue x 100